Marketing Automation

Information resource center about marketing automation or software that automates marketing processes and tasks. Guide to choosing marketing automation software from leading technology companies.

Benefits of marketing automation and tracking software are:

1. Automation of lead assignment process.
2. Marketing resource management.
3. Build and manage effective customer relationships.
4. Tracks and measures marketing activities.
5. Manage long sales cycles.
6. Manage prospects, campaigns, leads and responses.
7. Effective data-driven marketing.
8. Deeper understanding of your customers' behavior.
9. Management of multitiered marketing campaigns.
10. Automate cross sell and up sell.

Marketing Automation Companies

Here are technology companies that provide marketing automation software, solution and services.

1. Unica Corporation
2. Vocus Inc.
3. SmartPath Inc.
4. Sun Bear 
   

Related Websites

This section features links to more marketing automation information.